Pitching For Life – A matchmaking program for game developers / CPH

We know you and your team work on great ideas – but do you know how to sell them, and who you should work with to take the product to the market?

The Pitching for Life-program is a series of events that aim to help you develop your ideas and match you with the right partners to bring them to life. You dedicate your company for two events by joining this program.

  • Pitching for Life workshop: in Copenhagen on April 9.  // in Aarhus on April 10.
  • Copenhagen MatchUp 2024 on April 29. – 30. in Copenhagen


Pitching for Life workshop
First up is our Pitching for Life workshop, led by Walid O. El Cheikh. A dynamic and fun workshop with emphasis on the idea you present, and “how” versus what to do or not do when presenting. It will challenge your idea and offer sparring and feedback from a crowd of games industry colleagues and experts.

We start the workshop with an introduction to ‘Pitching for Life’ as a mindset and methodology, continue to create the content of your presentation focusing on proper argumentation and concise sentences, and finally we do several in-class exercises.

At the workshop you will also get an introduction by funding consultant, Søren Lass, to the business and investor profiles you can expect to meet at our next event in the program; Copenhagen MatchUp 2024. As well as an overview of the current market situation facing game developers seeking funding and what this means for their business development and pitching efforts.   

Copenhagen MatchUp 2024 / Pitching for Life matchmaking
Two weeks later, on April 29. – 30., you will get to meet and pitch your idea to potential business partners, who can help you realize and elevate your game at Copenhagen MatchUp. Copenhagen MatchUp is Denmark’s premier games industry matchmaking event. Pairing investors and publishers from across the World with Danish game developers both online and on-site in Copenhagen.


Sign up for the Pitching for Life workshop / Copenhagen.

NOTE: You need to sign up separately for Copenhagen MatchUp 2024 here.
(Of cause only if you are not already signed up😊)


BIO workshop trainer
Walid O. El Cheikh is the author and coach behind Pitching For Life. He has been coaching in 35 countries over 120 thousand participants from different industries and backgrounds. In addition, Walid is actively involved in the games industry applying his methodology to coach teams and mentor executives. For three years, he was leading the Game Executive course in Aalto University Executive Education, a top executive provider in the world. Check Walid’s Bio here.

BIO Søren Lass
Søren has worked in the games industry in different executive business development and marketing roles for publishers and developers in Copenhagen, Montreal and Hamburg (Ubisoft among others). He is CEO and co-founder of TUGBOAT Interactive an agency that supports game developers in raising funding and also works as a consultant for game developers, publishers/investors and public organizations in the games industry. He has been involved in numerous small to large international publishing, licensing and distribution partnerships from successful Indie- to AAA games.


The Pitching for Life-program is organized by Vision Denmark and Filmby Aarhus with support from The Danish Board of Business Development and the European Union.

Hourly Schedule

Program April 9.

Getting to know each other + session objectives
Current Trends in Game Funding - Opportunities and Risks
by Søren Lass
Introduction to Pitching For Life: Mindset, Content, Delivery
Design Your Pitch Content
Pitching on Stage (Exercise #1 + Feedback)
Working Lunch (Exercise #2)
Maximize Your Pitch Content
Speed-Pitching (Exercise #3)
Networking Session (Exercise #4)
Over and out


apr 09 2024


9:00 - 16:30

More Info

Sign up here


Nordisk Games
Mosedalvej 14, 2500 Valby
Sign up here
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