In search of new ways to restart international film production and to make way for new artistic opportunities, the use of ‘virtual production’ is accelerating rapidly worldwide. But what exactly is virtual production, how will it change the filmmaking process, and why should indie filmmakers consider these tools and techniques? Find out and join the discussion when film tech conference PICTURE THIS_20 returns on October 6, live in Copenhagen and online.

Hollywood studios are turning to video-game technology to shoot actors inside studios, whose walls and ceilings are giant LED video screens that can create photorealistic, virtual film sets. The cutting-edge tech and production techniques have already been put to use in high-end productions like director Todd Phillips’ “Joker” and Disney’s Star Wars Series ”The Mandalorian”.

Most major films and TV series created today already use some form of virtual production, and as tools get both cheaper and easier to use, smaller production companies have also started exploring the advantages of virtual production. But what are the creative and practical benefits of virtual production and how does it translate to a non-Hollywood production context? These are the questions to be explored when PICTURE THIS_20 on October 6, dives into the future of film production under the theme NOW is the time to RETHINK!

Virtual production has been underway for some years allowing filmmakers to work in a more flexible, visually dynamic and parallel workflow. We are now seeing a massive acceleration in the adoption of the new tools and techniques globally driven by the impact of Covid-19 and the need for the film industry to restart movie shoots. Virtual production can bring photorealistic locations to the set and provide the tools for filmmakers to collaborate remotely. There has never been a more apt time to explore the creative possibilities of virtual production,” says Allan

What Is Virtual Production?
Virtual Production is where the physical and the digital worlds meet. The term encompasses a broad spectrum of computer-aided production and visualization tools and techniques that ultimately collapse the traditional sequential method of making motion pictures and makes it possible for the production team to see and interact with the digital elements of a scene directly on the film set live – in real-time.



Mathson Hansen, CEO of Nordisk Film on behalf of Nordisk Film Fonden, who has initiated PICTURE THIS_. The conference programme will feature both state-of-the-art and early adopter case studies and works-in-progress presented by innovative filmmakers and experts from the US, UK, Germany and Denmark exploring how virtual production can transform the art of filmmaking on all budgets. The program is curated to accommodate audiences with no or little prior knowledge of virtual production.

”The Danish film industry is closely connected to the international market, which naturally expects the film talents to have their toolbox updated, both creatively as well as technologically. It is essential for the Danish film industry to explore and adopt the new technologies and methods, which can give our talent and film competitive advantages in the future of filmmaking,” says Jan Neiiendam, CEO of the industry cluster Vision Denmark that organizes this year’s PICTURE THIS_.

Programme and speakers will be announced in coming weeks at; Twitter @picturethis_20; Facebook Picture This – Film Tech Conference.

Join PICTURE THIS_20 The conference is taking place live at The National Film School of Denmark and will be live-streamed on October 6, 2020, from 9:15 AM to 4:00 PM CEST/GMT+1.

Due to the Covid-19 restrictions, the physical event at The National Film School of Denmark will be by-invitation-only. We welcome everyone to participate in the online streaming of the event – registration is free but required. Register for the live streaming of PICTURE THIS_20.

For further information, please contact Project Manager Mariann Nederby,,: +45 2253 1990

PICTURE THIS_ 20 is initiated and financed by Nordisk Film Fonden and organized by Vision Denmark in collaboration with The National Film School of Denmark and Film Workshop Copenhagen with support from the Danish Producers’ Association.